One thing that makes an icon special is their ability to remain relevant by capturing the next big thing. For hip-hop mogul and icon, Jermaine Dupri, it is simply a matter of listening to the youth. The So So Def boss just announced the SoSoSummer17 tour featuring performances from members of the Lifetime hit show, The Rap Game. Recently, at the press conference to announce the kickoff of the tour, Dupri explained why he put the tour together:
“I took Miss Mulatto to the circus and I heard the circus playing all this adult music for all these little young kids – kids that were 12 and 13, [even] younger – and the records were cool but they don’t make those records for kids…so with this show, you bring your parents, your parents bring you – whatever. However you want to do it. That’s what this is about. It’s for all the kids. All summer long. We rocking out!”
Jermaine Dupri also referenced how energetic his young proteges are, and how he wanted to present that energy to the world. True to form, cast members from all three seasons of The Rap Game were in attendance and they were lit! They owned the room with their young star power, and proved that they had the It factor to be superstars. Along with Da Brat and Bow Wow, the tour will consist of Miss Mulatto (@missmulatto247), Mani (@darealmani_), Supa Peach (@_supapeach), Nova (@therealestnova), Deetranada (@deetranada), King Roscoe (@iamkingroscoe), J.I. (@theprinceofny), Lil Key (@BmoreLilKey), and Nia Kay (@itss_niakay). The SoSoSummer17 Tour brings to mind great events like the Scream tour back in the early 2000’s that captivated youth worldwide. Like that tour, this tour caters primarily to youth, which has been missing in hip-hop lately. With the summer rapidly approaching, youth can look forward to a big show full of excitement and fun, given by their peers. Tickets go on sale Friday March 24, 2017 at 10 AM E.S.T. Click here to see the tour dates and for ticket info.